Whether an experienced search marketer or just curious about how AdWords works, this introductory session will provide the foundational understanding required to create your first paid search ads and navigate through the convoluted Ad Grant application process.
It’s an excellent opportunity to start your online marketing journey - with actionable advice, tools and tips to add to your personal skill set and immediately benefit your organisation.
*Retain control over your spend and messaging, while avoiding the costs of external agencies or contractors.
*Learn how to tap into US$10,000 of free advertising budget per month
*Set up your first AdWords campaigns, ad copy and keyword lists
*Avoid the common pitfalls that could blow out your budget without meeting your organisation’s goals
*Get the essential tips on ad creation, keyword strategies and account structure to avoid wasting time and budget
This ½ day session assumes no prior knowledge or experience, so starts with an overview of the pros and cons of search advertising, then we explore the anatomy of search engine results pages with relevant examples of how other nonprofits are advertising - both the good, and not so good.