Firstly, the money is being raised to buy Christmas presents for disadvantaged and homeless children. Every dollar invested goes into purchasing gifts for the children over Christmas plus there are some minor administration costs involved in doing so.
Secondly, we also wish to be able to provide the children with essentials that they lack during the year like school materials, blankets, sheets, pillows and clothing. Remember many of these children have extraordinarily little. No amount that you contribute is too small and we are grateful for your generosity. Please be an Elf this year and give the children a Christmas and a year that they will never forget.
I had thought you might need some help for Back to School.